Strategic Advisor Services
Strategy Mapping

Strategic Advisor Services

While Cam’s primary services offerings relate to strategy mapping and the balanced scorecard, these are not the only services he offers related to strategic advice. He also offers strategic reviews, and guidance in shaping and defining the organizational value proposition.

Strategy Mapping

Strategy mapping has revolutionized the way that strategy has been formulated and executed. Pioneered by Robert Kaplan and David Norton (also the founders of the balanced scorecard movement), strategy mapping is a cutting-edge approach to the art of strategy execution.

Balanced Scorecard

The balanced scorecard has revolutionized the way that strategic measurement progress has been measured and analyzed. Pioneered by Robert Kaplan and David Norton, the balanced scorecard is a leading-edge approach to framing and executing strategy.

Briefing Documents

Briefing documents are essentially an “executive summary” introduction to a complex topic. For more complex topics, the briefing document provides a practical walk-through to link theory to practice.

Field Guides

A field guide is like a specialized form of a briefing document, geared specifically to clients so that complex topics can be made simpler and more understandable. Field guides usually accompany...


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YouTube Channel

In an effort to provide free guidance and information to students and practitioners alike, Cam’s YouTube channel contains a variety of accounting topics. Below is a catalogue of the videos.